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companies. The analysis of this problem allows to identify causes of this discrepancy between real and the virtual:
1. The uncertainty to a wide range of users, especially for users who live outside the Republic of Tatarstan
2. Scant coverage of the achievements of "TN" in the field of ecology in the media, the Internet.
3. Small review of the news on the official websites of OJSC "Tatneft", virtual "Oil newspapers' and independent analytical web sites.
The decision is seen as follows:
1. Creating a separate site devoted to extensive disclosure about the environmental performance of "Tatneft" and its results, its success in many competitions for regional, national and global levels.
2. Latest news extending on TV, radio about the environmental problems in South-east of RT, innovations and developments extending in this area, including by OAO "Tatneft".
3. The profile specialists inviting to bridge the gap between the actual weight of environmental policy of "Tatneft" and its virtual representation.
Firstly, we can safely say that the environmental performance of OAO "Tatneft" deserves a decent public attention, as in essence it is unique and very effective. Secondly, you can select a tendency to increase public interest in the way in which industrial companies solve problems of ecology and resources and do it all. Thirdly, the company should strive to ensure that its achievements became known to a wider public than the existing to date. And in this we see the development of additional general policy direction of OAO "Tatneft".
Использованная литература:
1. Годовой отчет ОАО «Татнефть» за 2010 год
2. Интернет-портал ОАО «Татнефть» http://www.tatneft.ru
3. Сайт «Бриф Обозрение»раздел «Мнение Рунета» http://www.brief-obozrenie.ru/1342.html
4. Уч. пособие «Промышленная экология» Зайцев В.А., Крылова Н.А.,2002 г.
5. Интернет-приложение «Пульс блогосферы», Яндекс www.yandex.ru
УДК 338.24+502.3 З-59
РЕШЕНИЕ ЭКОЛОГИЧЕСКИХ ПРОБЛЕМ ИННОВАЦИОННОГО РАЗВИТИЯ РОССИИ (НА ПРИМЕРЕ ОАО «ТАТНЕФТЬ»)
Зиангирова А. (гр. 40-82 АГНИ) Научный руководитель - Серикова Н.В.
Динамичное развитие современной глобальной экономики все в большей степени зависит от способности внедрять и осваивать передовые технологии,
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